Kosher products have a worldwide appeal and not just to people of the Jewish faith. Muslims, Seventh Day Adventists, Evangelical Christians as well as Vegetarians, Vegans and people who are lactose intolerant insist on buying Kosher (Kosher products that contain dairy or meat or are processed on equipment that processes dairy or meat are clearly labeled as such). In general, Kosher Parve products are free of animal-based products, and even trace amounts, which don’t need to be mentioned according to government standards, must be declared! According to a Penn State University study only 20% of kosher consumers in the United States are Jewish! This trend is expected to increase over time.
Many companies are often met with the demand that what they produce or sell be certified Kosher. This demand may come from a broker, distributor, chain store buyer, food service establishment, manufacturers or directly from consumers. If a company has the potential to be Kosher certified it is a very strong marketing strategy to get certified.
Finally you as a manufacturer can be assured that by certifying your products as Kosher you tap into a tremendous market of global consumers who seek out kosher products simply because they know that getting kosher certification requires a lot of effort and strict supervision which in turn means that the products they eat are cleaner and safer for consumption.